A logo is a visual way of communicating your brand. So are the colors you select for your advertisements and other marketing materials. The copy in your advertisement is a means of branding. Any social media postings combine both visual and written communication. But it is the logo that creates brand recognition. The logo is the all-important mark of your brand because it creates an impression of your company in the mind of consumers. When a customer sees a recognizable company’s logo, they instantly recall their recent experiences with that brand, whether they were positive or negative. As a business owner, you want those emotions to be of a positive nature. This means having a logo that is clean, simple and promotes a positive image for your business while being easily recognizable. McDonald’s. Coca-cola. Apple. Target. What does your mind see when you read over these brands? Logo designs. The golden arches, the white cursive on red, the sleek and edible apple, the red bulls-eye.
A logo can reinforce the identity of your company and the personality that your business is trying to convey to consumers. Even more, when you see these brands’ logos you think affordable fast food, the world’s favorite cola drink, innovation in technology, and great value at a fair price; all the things that these companies want their customers to know. You know these brands and recognize these companies. Their unique logos are one key reason why. Instead of just being "Your Company," you can develop a personality and an immediately identifiable "look" with a great logo design. You can leverage a relatively small investment in an original and effective logo design into tremendous growth as you develop brand recognition.