Launching a business can be a daunting feat, but Six Stitch Apparel seems to have everything under control – especially when it comes to their branding.
Six Stitch Apparel: Launching a Business with Rubber Stamps
Started last year in a garage, the business has grown from taking on custom screen-printing jobs for local sports teams and PTOs, to handling tour merchandise for award-winning band MercyMe, to now being in the position to carve out its own unique identity as Six Stitch Apparel.
The name of the business was created as a symbol of family – each stitch representing a member. Each stitch in a shirt keeps the garment together, just like members in a family make up one unit. Six also represents the six causes the business creates shirts for: hunger, thirst, orphans & widows, enslaved/human trafficking, poverty and sickness/illness. Each month, the business supports and promotes an organization within one of those causes, creates a Six Stitch Apparel-branded shirt for that cause and donates $6 from each sold shirt to the organization.
June falls under thirst, and Six Stitch is supporting WATERisLIFE. Each “water” shirt sold this month funds a filtered drinking straw for a child who doesn’t have access to clean water. July is for orphans and widows, so the business is partnering with an orphanage in Kenya to help raise funds for a new building.
Six Stitch Apparel chose a rubber stamp for their packaging to help promote the brand, but also to give customers a special experience when they receive the shirts. After looking online for branding ideas, the business decided on a combination of a select few for a stylish look. To transfer that look to their branding, they decided they would need custom rubber stamps to make the design on the paper they package the shirts with.