The Boiling Shrimp's Secret to Branding

*This post was updated in February 2022

As all business owners know, it’s important to set yourself apart from the competition – while still maintaining a level of professionalism and personality. But with promotional and branding costs adding up quickly, how do you accomplish such a feat without getting cleaned out?

The Boiling Shrimp, now named The Saucy Shrimp, a seafood restaurant located in Georgia: Got it's promotional and marketing start with rubber stamps.

The restaurant’s mission is to redefine what is known in the south as a “low country boil,” or seafood boil, by combining seasonings from all over the world for a unique dining experience.

When you order a boil here, you can choose from a variety of delicious flavors, including Cajun, garlic, lemon pepper, hot chili pepper or The Whole 9 Yards (all of them mixed together!). These flavor options, and the presentation of the boils in a bag, are what set this low country boil apart from the rest.

Looking to continue this individuality into their branding, and find a more official method to embellish outgoing mail and gift card envelopes, The Boiling Shrimp decided to order a custom RE:MARKS address stamp that featured a simple, yet eye-catching, design. They were able to incorporate their logo and address without taking up too much room – perfect when working with limited space.